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Foundations of Effective Influence Operations
A Framework for Enhancing Army Capabilities
Interest has increased regarding capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. This increase is largely the result of (1) the post-9/11 realization that the U.S. image in much of the Muslim world may be facilitating the mobilization and recruitment of global jihadists and (2) the difficulties that the United States has encountered in promoting stability and political reconciliation in post-war Iraq. Larson et al. aim to assist the U.S. Army in understanding “influence operations,” whose purpose is to persuade foreign audiences. The authors identify approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
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Pages: 226
ISBN/EAN: 9780833044044
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Contents
Chapter One:
Introduction
Chapter Two:
Influencing Individuals
Chapter Three:
Influencing Groups and Networks
Chapter Four:
Influencing Adversary Leadership Coalitions
Chapter Five:
Influencing Mass Publics
Chapter Six:
A Framework for Influence Operations
Chapter Seven:
Implications for Planners
Appendix A:
Case Study of Influence in Advertising and Marketing
Appendix B:
Case Study of Influence in Political Campaigns
Appendix C:
Case Studies of Influence in Public Diplomacy
Appendix D:
A Review of Planning Methodologies for Influence Operations
The research described in this report was sponsored by the United States Army and conducted by RAND Arroyo Center.
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