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AUGUST 2007 HIGHLIGHTS:ENLISTING MADISON AVENUE: THE MARKETING APPROACH TO EARNING POPULAR SUPPORT IN THEATERS OF OPERATION
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Adopting successful business marketing practices, such as branding and monitoring customer satisfaction, could help the U.S. military get more support from the local populations in Iraq and Afghanistan.
The most obvious and likeliest source of conflict between the United States and China is Taiwan. How Taiwan's status is resolved will determine whether U.S.-China relations are cooperative or hostile.
The U.S. military's current general airlift forces are suitable for the majority of counterinsurgency missions, but need substantial reinvestment and some realignment in order to be most effective.
The inventory of people has not been matched to manpower requirements for personnel in all grades and specialties. Upgraded modeling capabilities, common metrics, and an overarching control structure can improve management of the enlisted force.
Coalition forces took down Saddam Hussein's regime in less than three weeks, partly because of Saddam's strategic miscalculations, his preoccupation with internal threats, and his army's low motivation in the face of a superior opponent.
A daylong workshop held in January 2007 probed the parameters that should guide the ethical conduct of social and behavioral research on terrorism. Such research is frequently conducted in countries or among groups hostile to the United States.
COMMENTARYThe following is a list of national security related commentary pieces that RAND researchers have contributed to newspapers in the past month. To retrieve past commentary pieces, please visit RAND's commentary page. CHINA'S CHALLENGE
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RAND CONGRESSIONAL RESOURCES STAFFLindsey Kozberg Shirley Ruhe RAND Office of Congressional Relations |
TESTIMONYU.S. POLICY OPTIONS IN THE IRAQ CRISISAuthor: James Dobbins Testimony presented before the House Committee on Foreign Affairs on July 17, 2007. |
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